The estimates that go quiet

95%

of homeowners say they get more than one bid

ArcSite with ResearchScape, 2022 (vendor survey of over 1,000 homeowners)

Every estimate is a competition. By the time yours lands, the homeowner is usually comparing it to someone else's.

The gap between typical and best

Look at ServiceTitan's data on its own customers. 31% to 38% is the median close rate by region. 70% to 73% is the median among the top quarter of those businesses.

That gap has many causes: price, reputation, the kind of work. The data doesn't say which one matters most, and we're not going to pretend it does. We also couldn't find a solid study that measures how much follow-up alone lifts a close rate.

What we do know

An estimate that nobody follows up on has one chance. It costs real money to get to that point: the lead, the drive, the inspection and the write-up. A short, polite check-in costs almost nothing.

What to check this week

• List every open estimate from the last 90 days.
• Mark which ones got a second touch, and which got none.
• Write down why the last ten didn't close. If you don't know, that's the finding.